Concern / Digital campaign for a good cause
The challenge
The Concern FAST is an annual fundraising event run by Concern Worldwide, whose focus is reducing hunger in some of the world's poorest countries. They wanted to raise awareness of the Fast and its impact through digital media. So they came to us.
What we did
A small team of designers and content strategists looked at Concern’s stats and successes from their previous fundraising efforts. When we realised that the aid from every faster has the impact to change a life for the better, 'one person can save one life' became central to our motion graphics video and and infographic.
We wanted to tell the story about the work that Concern do, to drive people to sign up and fast themselves.
Results
The video was widely shared on Youtube, Facebook and Twitter, as well as Concern’s own site, and helped raise the money that provides life-saving treatment for malnourished children.
About Concern
Concern work in partnership with the very poorest people in some of the world’s poorest countries, directly enabling them to improve their lives. Concern use their knowledge and experience to influence decisions made at a local, national and international level that can significantly reduce extreme poverty.
Services for this project
- Graphic design
- Motion graphics production
- Sound production
- Script production
- Digital campaign strategy
Contact us
Need a digital campaign? We'd love to help. Call us on +353 (0)1 677 1140, email us on info@iqcontent.com or come see us in person.
Read the blog about this project, by Tom, graphic designer extraordinaire.
