Latest Audits from iQ Content

Irish political websites: a lot dumb, more to do?

— Published on April 16th, 2007  |  by David Moore

Back in 2004, we did a quick audit of Irish political websites. Three years on have any of the main players made any real online progress? Are any of the parties successfully harnessing the blog, the podcast, or YouTube?

Ryanair vs JetBlue - reflecting company culture

— Published on February 28th, 2007  |  by David Moore

The tone of a company’s website and the service it provides most often reflect that company’s culture - which is either a good thing or a bad thing, depending on what that culture is.

To see this in action, let’s look at two low-cost airlines – Ryanair in Europe and JetBlue in the US.

Buy4Now and Komplett - in search of a good search

— Published on January 24th, 2007  |  by David Moore

All the inventory in the world is no good if your customers can't find what they're looking for. So what sort of search do Buy4Now and Komplett offer?

Making the Most of your Homepage

— Published on December 7th, 2006  |  by David Moore

How do two major banks' personal banking homepages measure up?

FMCG no WWW in IE?

— Published on October 16th, 2006  |  by David Moore

Fast-moving consumer goods (FMCGs) are the brands we see and use every day - including food, drinks, soaps, toiletries, and the like. And the major marketing campaigns surrounding these products mean we're frequently bombarded with their ads on our TV screens. So it's reasonable to think they would have a prominent position online, too. Reasonable, but not actually true in Ireland.

A very long journey - Redesigned Irish Rail website fails users

— Published on January 30th, 2006  |  by Paul Fitzsimons   |  11 Comments

Website redesigns should improve the experience of using the site. So why does the new Irish Rail site have at least as many usability problems as the old one?