Lynsey is our service design expert, bringing the entire customer experience into our digital design projects. Of all her research activities - user testing, interviews, survey analysis, analytics - her favourite is mapping the customer journey.

"Just because you can't touch it, doesn't mean we shouldn't do it," she says of customer experience design. She brings this approach to clients such as Airtricity, where she helped design an out-of-the-box experience, and Vodafone, looking at the relationship between the web, the call centre and the in-person shops. She's interested in seeing how every experience between customer and organisation fits together and how to improve that experience holistically.

Before joining iQ, she lived in London, where she worked at Orange in the UK as a usability analyst, as well as LiveWork, as a design researcher.

In 2011, she helped organise the global service jam in Dublin, and her hobbies run the gamut: she likes dress making and motorbiking.