Irene heads up our marketing efforts, promoting our existing customers and brands through content marketing like case studies and joint press releases, as well as leveraging our in-house expertise through articles, white papers and speaking opportunities. She works closely with Morgan, Finan and Aisling.

She's excited about internationalisation and growth, particularly the specific ways to get there: to "find out what channels our customers are using, what they're reading and figure out how to help them reach their business goals".

She comes to iQ from her own business called Incite Marketing that she ran for five years. At Incite, she worked with technology companies, supporting their marketing communications, promotions and event management.  Irene ran the Irish Internet Association's training and events programme for four years, the eGovernment Awards, and our very own BootCamp. Previously, Irene was Head of Marketing EMEA for Cybertrust, the internet security firm, Director of Global PR with Baltimore Technologies and Head of Marketing with Jinny Software, the mobile messaging company. She has also spent eight years living and working in France.

Outside of work, she spends as much time as she can outdoors: like mountain climbing (she's climbed Monte Rosa and Kilimanjaro) and sailing, as well as studying languages: she's fluent in French, German and Dutch.