Damien is our resident analytics expert, incorporating analytics research into larger design projects, as well as running standalone analytics programmes.

He's worked with Goodyear to both define their KPIs and build a custom analytics interface (using Google Analytics' API). The tool makes tracking KPIs easy to understand, and it provides actionable insights.

Damien joined iQ from FBD insurance where he worked as an eCommerce business process analyst. He looked at analytics holistically, from the numbers to quantitative and qualitative customer interviews to call centre stats.

He's interested in bringing a robust research programme to iQ, bringing together analytics data, A/B testing, customers surveys and interviews, multivariate testing and more.

And like all analytics consultants, he's a data enthusiast:

"Every click, your customer is talking to you," he says. "It's measurable, so it's actionable."

Outside of work, he travels throughout Ireland visiting old pubs ("Galway is great for old pubs, like Neachtains") and likes live music, old and new.