Cory-Ann Joseph / Content Strategist

Cory is one of our content strategists, specialising in sales and persuasive writing, with the analytics proficiency to measure that persuasion.

Her recent clients include Airtricity, Goodyear, globalCOAL and Irish Cancer Society. Most of her work involves end-to-end content projects (such as the new Airtricity Help Centre), but she's also involved in training and defining web teams and workflows.

She's interested in content processes, particularly improving the flow between production, approval and migration - which she spoke on at the 2011 Content Strategy Forum.

Outside of iQ, she helps run Refresh Dublin, an effort to promote web design, technology, usability and standards. And she's on the planning committee of Interaction 12, which will be held next year in Dublin.

Before Cory joined iQ, she worked in marketing and web content for companies like Australia's extreme games and the world's second largest online poker room.

Cory’s interest in poker goes beyond professional. She has played on the “Pokerdome” TV show in Las Vegas, and in events at the World Series of Poker, Aussie Millions and the Asia-Pacific Poker Tour. She moved to Dublin from Melbourne.