Web Content Strategy
Ajax? Widgets? Twitter? Confused by the ever expanding "arms race" of web content? Don't be! This workshop will show you how to create a content mix that drives traffic and engages customers, within the constraints of your online budget.
This workshop is hosted by Shane Diffily
WHEN and WHERE?
June 9th: 2pm - 5pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue
Who is this workshop for?
"Why doesn't our site have video? Flash? Twitter? Widgets? Ajax? 3-D? A.N. Other cool content feature?"
If you have ever been asked a question like the above, then this workshop is for you.
Too many sites adopt new content features without ever understanding what value they will get from them.
At this workshop you will learn a decision framework for evaluating content options and deciding the mix of features that can deliver value for your website.
This workshop is part of the Bootcamp WEB CONTENT stream.
You may benefit from attending the other workshops on this stream.
- Creating Killer Video Content
- Usable Language
- Web Content Strategy
- Writing for the Web 101
- Writing for the Web 202
What will be covered?
Despite its importance, content is still a challenge for many website managers.
Problems abound: budgetting, keeping things up-to-date, figuring out how to make the most of rich formats such as audio and video.
This workshop will give you a framework for choosing between multiple content formats and understanding how to manage them. Remember, your content is the online equivalent of a real-world customer service assistant or sales assistant: it provides information, context and support for your visitors, and it's critical in helping them make online decisions and take action.
Get your content strategy right and you can attract more visitors, build loyalty and reduce costs.
Among the topics we will cover are:
- What a content strategy is and why your website needs one.
- How to evaluate the effectiveness of your website's content.
- Different content types, and how best to use them.
- How to model your customers content needs, and incorporate these requirements into your content creation processes.
- Common pitfalls in creating and managing content, and how best to avoid them.
- Evolving your content strategy: ongoing measurement and customer engagement are key
- An overview of content management technology: no silver bullet, but an essential ingredient for good content.
- Future content - beyond text: how rich media will impact on your website in the short and medium term.
What will you get out of it?
After attending this workshop, you will be able to:
- Understand the crucial role of content in developing an effective web strategy
- Define an effective and sustainable content strategy for your department or organisation
- Define your customers content needs and ensure that your content is complete, user-focused and usable
- Improve content creation processes, so that you can create better content, faster
- Understand the potential impact of emerging content formats for your website
Workshop Agenda
| 2.00 - 2.30 | A definition for web content strategy |
|---|---|
| 2.30 - 3.00 | Building a content strategy - decision parameters |
| 3.30 - 4.00 | Website content options and how to select the right mix for your site |
| 4.00- 4.30 | How to manage your content effectively |
| 4.30 - 5.00 | Monitoring the success of your strategy ?& evolve it as your grow |
When and where?
June 9th: 2pm - 5pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue
