Kick Start Your Web Strategy
A website without a clear strategy is like a ship without a rudder: directionless and prone to going around in circles. This workshop will help you answer the most fundamental questions for your site: Why are we online? What do we want to achieve?
This workshop is hosted by Morgan McKeagney
WHEN and WHERE?
June 9th: 10am - 1pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue
Who is this workshop for?
This workshop is for anyone who needs to develop an effective web strategy. You will get the concrete advice and guidance you need to create, implement and evolve a strategy over time. This will ensure that your organisation can exploit the internet to its full potential.
This workshop is part of the Bootcamp WEB STRATEGY stream.
You may benefit from attending the other workshops on this stream.
What will be covered?
This workshop will answer the following questions:
- What and who is our website for?
- How do we measure online success?
- How can our website help us become more efficient and more profitable?
- How do we differentiate ourselves from our competitors?
- What should we doing online, (and what shouldn't we?)
You'll learn how to apply some of the world's most effective strategy formulation techniques (including Porter's core competencies model and SWOT analysis) to create a winning web strategy for your organisation.
We'll also provide you with great tools and techniques for documenting (hint: massive Word documents don't work), communicating and implementing your strategy.
As well as high-level thinking, this workshop will help you dive into the nitty-gritty of getting things done. You'll learn how to bridge the gap between strategy formulation to implementation. And we provide a number of detailed case studies from organisations who've got it right (and wrong!), to help you learn from others, gain insight and avoid common pitfalls.
What will you get out of it?
After attending this workshop, you will be able to:
- Analyse your current strengths and weaknesses
- Define your online objectives and map them to your overall business strategy
- Develop a coherent vision for the future of your website
- Create, document and communicate a web strategy for your organisation
- Know how best to go about implementing your strategy
- Understand how to put your website on a cycle of continuous improvement
- Avoid common pitfalls and mistakes in strategy formulation
Workshop agenda
| 10.00 - 10.30 | Developing a vision for your website and understanding your core strengths and weaknesses. |
|---|---|
| 10.30 - 11.00 | What can your website do for your company & what cannot it do, plus mapping your offline and online objectives. |
| 11.00 - 11.30 | Conducting a SWOT and competitive analysis. Sustainable competitive advantage, positioning, differentiation, and playing to your strengths |
| 11.30 - 12.00 | Implementation: planning, resources, and development methodologies. Establishing key performance indicators for your website. |
| 12.00 - 12.30 | Measuring the effectiveness of your strategy, and tweaking as required. |
| 12.30 - 13.00 | Kaizen: putting your website on a footing for continuous improvement. |
When and where?
June 9th: 10am - 1pm
Radisson Royal Hotel, Golden Lane, Dublin 2.
More about this venue
