iQ out and about

We’re lucky to have been invited to speak at some exciting conferences over the coming months. If you’ll be there, say hello – we always love to chat. UX Alliance Masterclass – Friday, 19 April, Madrid This Friday Laurence Veale … Continue reading

Interview: How the design process works at Google Analytics

As soon as you work on developing a website or web apps in a large organisation, you usually can’t but help think, “Surely there has to be a better way to build this stuff.” So many meetings, so many requirements and design documents, the pain of testing, and the inflexibility to focus on actually creating a good design — they all contribute to a process that feels bulky, cumbersome, and long winded.

When I was at the Google Analytics Summit a couple weeks ago, the lead user experience designer for GA, Doug van der Molen, gave a presentation to the group about some in-development features. Google is a massive organisation, I thought, wouldn’t it be great to find out how they’ve tackled this ubiquitous development challenge?

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