When Google brought their Google Website Optimizer product into the fold of Google Analytics, it showed some great early promise. Benefits like applying segments, a clever statistical engine and, one of my favourite features, hiding results for two weeks (to … Continue reading
Archives / Web analytics
If you don’t know Jared Spool, he’s the highly respected and influential principal at uie.com. A good proportion of our library is represented by publications from his various UI conferences so we hold him in pretty high regard here at … Continue reading
Upfront preparation You know the feeling: countless hours spent sorting through your analytics data, only to find that it doesn’t exactly reflect what’s happening on your site. It’s not quite the constant flow of customer insight that you had expected.
In this webinar Laurence Veale, Senior UX Designer, will help you get from data to insights by taking a focused approach to analytics. He will discuss the key metrics that actually matter to businesses in order to make informed decisions. … Continue reading
Ever feel you want to ask an awkward question in an online survey – but think everyone will simply lie in their response? This article from Scientific American shows how – with a little simple maths – we can get the insights we want. For example… “Have you ever cheated on your husband / wife?” … YES or NO. Continue reading
Content and analytics aren’t fighting; they’re dancing! My review of the Smart Content Conference in New York City. Continue reading
Join our team – we have two exciting new roles open. Continue reading