Investing in search engine marketing before usability is putting the cart before the horse. Continue reading
Usability before search engine marketing
February 2, 2010
Archives / Search Engine Optimisation
Bootcamp sneak peek: Usable Language
May 20, 2009
It’s our newest installment of iQ Boot Camp ’09 exclusive previews! Elizabeth McGuane and I talk about our new course, Usable Language. We’ll tell what it is, how we came up with the idea and why you should join us. … Continue reading
Hard times for mobile searchers
September 5, 2008
I met one of the other Dublin visitors to MobileHCI today. She is Karen Church from UCD, who came to Amsterdam to present a paper on mobile search behaviour in Europe. These are some of the things she and her … Continue reading
Short-term findability versus longer term brand awareness?
May 15, 2007
Are company names being generated on the back of generic search keywords? My colleague, Nici sent me over a link to the generically named “Internet Car Company” website which got be thinking…
Search engine ranking: keywords, inbound links, etc. What matters and what doesn’t?
April 4, 2007
Spotted over on SEOMoz.org, a nicely put together article collating the wisdom of many of the global SEO experts to figure out exactly what factors matter most when trying to rank on Google.
Photos from Search Marketing World 2007
March 22, 2007
Back from a very enjoyable day at the Royal Hospital Kilmainham for Search Marketing World 2007.
Google Search Appliance and using the Google Logo
October 11, 2006
To use the Google logo or not? Most of our clients ask us this question when implementing the Google Search Appliance or it’s little brother, the Google Mini. And what do we tell them?
A lot of the apprehension is from the fear of diluting your own brand. But in fact, you can actually reinforce it by leverging on the trust people feel for Google’s brand.