Archives / Enterprise Search

Speaking your users’ language with the Google Search Appliance

Ever searched for bar and then bars and seen dramatically different results? What about bars versus pubs?

It’s a real problem with search. How do you get your search engine to speak the same language as all your visitors? Generally not an easy thing to do until the Google Search Appliance came along.

Fresh from the Google Enterprise blog is their latest Tech Tip, Flexible Query Expansion Policies. A bit of a mouthful but what does this mean in practical terms?

Continue reading

Google Search Appliance and using the Google Logo

Powered by Google logo

To use the Google logo or not? Most of our clients ask us this question when implementing the Google Search Appliance or it’s little brother, the Google Mini. And what do we tell them?

A lot of the apprehension is from the fear of diluting your own brand. But in fact, you can actually reinforce it by leverging on the trust people feel for Google’s brand.

Continue reading