July 1, 2011
Ever feel you want to ask an awkward question in an online survey – but think everyone will simply lie in their response? This article from Scientific American shows how – with a little simple maths – we can get the insights we want. For example… “Have you ever cheated on your husband / wife?” … YES or NO. Continue reading
June 27, 2011
The video below was sent around the office and, for me, got me thinking about how we see and how we judge design. It’s about 4 minutes long. After you’ve had a look and, if you’re still around, join in a … Continue reading
June 24, 2011
When times are tough, retailers are usually the first to feel it. And Irish retailers have been getting hammered, with the market shrinking by 20% since 2007, according to IBEC. So you would imagine that hard-pressed Irish shopkeepers are working … Continue reading
June 17, 2011
The next eCommerce Innovation Forum event takes place on Thursday, June 30th. The topic is online self service and there are four great speakers lined up. For more information and to register for this event visit http://ecommerceinnovation.net
March 25, 2011
It’s fair to say that the Irish business establishment has been slow to use the web as a source of competitive advantage. Looking across the major sectors – banking, insurance, telcos, utilities, retail, media – it’s hard to think of … Continue reading
March 2, 2011
We examine the pros and cons of eye tracking user tests.
January 21, 2011
Join us in Copenhagen for the UX masterclass, March 31st to April 1st Continue reading
