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Testing the subjective: content and Cloze tests

Content is never easy to test. It’s undeniably subjective, and it’s unrealistic to test every possible permutation of a message. However, we can easily assess two things: The overall readability of the content, and The user’s expectation of the content … Continue reading

iQ Masterclass | Mobile Content

On 4 May in London, Randall and Laurence  are delivering a very inspiring masterclass on Mobile Content in partnership with Together London. Read their insights into mobile strategy, responsive design and adaptive content. Mobile Content: How to define and implement your … Continue reading