What does it take to get to the top spot of an iTunes’ store chart? The answer, it seems, is a few late nights, a bit of worry, and a lot of hard work. And with a few new parents in the office, we’re used to late nights, lots of worry, and plenty of hard work.
So, we’re as proud as new parents to announce that Daddyo, our new app developed for first time dads, has had some great recent success on the iTunes’ Ireland charts.
This week Daddyo, reached the premier spot on the Top Paid iPad Lifestyle Apps; number two in the Top Paid iPhone Lifestyle Apps; and eleventh in the Top iPhone Grossing Lifestyle Apps.
The Daddyo app was conceived in late 2013 as the essential survival kit for new dads. And this little app, which was developed by iQ’s new dads for new dads, has become the first baby from our innovation division, iQ Labs.
I’ll bring you back a few months. iQ Labs takes ideas from iQ Content’s team and turns them into great products. Daddyo was the brainchild of iQuber, and first-time dad, Tom Cunningham. According to Tom,
“As a first time dad, I was handed a bunch of books and told to get studying. I wanted something that showed me how to be a good dad, and was always there just when I needed it. That’s why we developed Daddyo as an app. We wanted it to deliver straight talking, good advice in bite size chunks to guys who are about to become dads.”
Thanks to everyone who’s downloaded Daddyo, and helped our little one on its way. Daddyo will have plenty of siblings coming from Labs, but for now, all of the hard work and dedication from the team has finally paid off.
Now, we’re going to get some sleep.