Mobile in bricks ‘n mortar: example

Mobile has been credited as the killer of the high street with the “showrooming” phenomenon causing chaos in shopping aisles. A tad overblown, perhaps, but what it does is position mobile as an online medium rather than one that can augment the offline experience while customers are in or close to a physical store.

Below, one way Tesco in Ireland and presumably the UK are bridging this gap.

In store and want Wi-Fi? Then use your clubcard details or sign-up.

A nice approach to begin joining the dots between online and offline via mobile.

It may not be enough to ward off showrooming, but every little helps.

Join Wi-Fi

Signing in joins the dots

 

No clubcard, no problem

 

One Comment

  1. Interesting.. I wouldnt know why you would bother if you have 3G signal in store and seems pretty heavy on info request just to use the free WIFI. hmm