A/B testing: fun-da-mental stairs versus the escalator

Brian’s recent blog post was all about elevators. This one’s for the escalators who are beginning to feel a little left out.

In the pursuit for usability or the often intangible user experience, we can easily forget about one of the greatest experiences, fun. The end result is often a mundane, utilitarian design.

Just look at how these designers have altered users’ behaviour by introducing fun into their design.

5 Comments

  1. I love this as a piece of art (or as an advertising campaign). But imagine if every flight of stairs did the same. I’m sure that it wouldn’t take very long for the 66% to jump back on the escalator.

    Another way to look at this problem would be to think about the impact of one’s actions. For example, place two huge signs – one at the top of the stairs, one at the top of the escalator.

    Escalator sign:
    Calories burned: 0

    Stairs sign:
    Calories burned: 30

  2. Nice pun, Lar. It’s fun-tastic. Magni-fun-cent, even.

  3. Fantastic. It’s a worthy tourist attraction that.

  4. @Randall does that count as a triple pun fun score? The fun, the da from the keys and the mental, good design?

  5. Hi Paul, I don’t think I’d ever get tired of it. Doing “scales” underpins a good piano player’s skills. Besides, you could go “social” with it and encourage people to do duets. However, you could get a bottleneck where some virtuoso wants to complete an opus.