So you’re sitting there trying to figure out how to design a webpage to explain a key service of your client. You’re doing everything the right way:

• you’ve discussed the service with your client to understand the angle they want you to focus on
• you’ve had the chance to user test the current design with real customers, so you know what confuses them
• you’ve sketched out a variety of possible solutions to tackle that confusion
• you’ve worked with your colleagues to bring a variety of viewpoints into the design solution

And then you stop — frustrated, disillusioned.

“There’s not good solution for how to explain this service, because the service is too damn complicated in the first place. < Sigh.> It’s obvious this service itself is broken. Let me start by fixing the service. Then I can design a good web page for it.”

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Our charity auction in aid of Barnardo’s at last week’s iQ Boot Camp raised a total of €1,555 for the charity. We’d like to thank everyone who took part. Continue reading →