I accept  air fare add-ons on Ryanair’s website as a dismal fact of life. In fact, I grudgingly admire them. But please, if you’re going to fleece me, at least tell me why, however implausible the explanation.

Just to be clear, the dialogue box is telling me why the price for an additional bag (stated as €10) is being increased by 50 per cent (to €15).

I suppose when you have run out of good excuses and even bad excuses for duping your customers, the next best thing is to blind them with jargon.

As a customer experience, it is woeful. As a business tactic (assuming it is one), it is questionable. Yet it works. I paid the €15 because I had no choice. And I will fly with Ryanair again because other airlines often leave me no choice. Grudgingly, I accept my fate and move on…