For many years, iQ has been delivering a “Writing for the Web 101″ course. Of all our training events this one is consistently over-subscribed.

This indicates 2 things to me:

1. That there is a genuine eagerness to learn how to write well.
2. That the techniques we provide are compelling.

Resident iQ web writer Elizabeth McGuane hosted the course at this afternoon’s Boot Camp session. As a former journalist with The Sunday Business Post, her practical knowledge proved especially valuable for attendees.

Over coffee, delegate John Staples (pictured)- himself a trained writer – told me that it was good to learn from a “peer”.

In his opinion, her real-life insights gave a veracity to the material that would be lacking from someone with less experience.