February 21, 2008
Online surveys can provide quantitative insight.
However, for the data to be accurate and the insight valuable, you need to ask the right questions, in the right way.
More importantly, you’ve also got to be sure that surveys are, in fact, the right tool for the job.
February 6, 2008
Bank of Ireland have a bit of an odd habit — when you log in to your banking account, they frequently bring you to a splash page with a notice of something that’s usually useless, like FRAUDULENT EMAIL ALERT. It’s good fodder for our Writing for the Web class, but otherwise it’s just a page to quickly click “Proceed” from.
But recently, BoI introduced a different sort of an announcement:
February 5, 2008
A sign I spotted halfway down a flight of stairs in a car park in Dublin’s IFSC reminded me of one of Gerry McGovern’s recent posts
