“Should I make a microsite?“
Well, possibly…but only if it is for one of the following reasons:
- For a marketing campaign
- For targeting content at a specific user group
- As a temporary repository for extra content
October 25, 2007
“Should I make a microsite?“
Well, possibly…but only if it is for one of the following reasons:
October 24, 2007
Thanks to Zoe, Bernie, and Loughlin from Tourism Ireland for inviting me to speak at their eSymposium conference yesterday. A great day, great line-up, and lots of invaluable insights.
October 23, 2007
Just under 2 weeks ago Radiohead made headlines by making their new album “In Rainbows” available by digital music download and allowing their fans to choose how much to pay for it. I was willing to pay a reasonable amount for the album and for the convenience of being able to download it, but a bad user experience made it difficult for me to part with my hard earned cash!
October 18, 2007
This week we were chuffed to find ourselves included on a “Top 100 user-centered blogs” list.

Their top 10 list is quite good. I’d happily recommend almost all of those, too. But the major exception I’d take is that…
October 12, 2007
In keeping with Breast Cancer Awareness month, the powers that be at iQ Content have promised to donate €500 to charity if any employee completes a marathon before the end of October.
October 5, 2007
We’re delighted to celebrate the launch of Vodafone Live!, Vodafone’s mobile web portal which appeared on Irish phones last month.
October 4, 2007