There are quite a few coffee connoisseurs here in the office so we decided to put some real research into the purchase of a coffee machine. We decided on the Krups Nespresso coffee machine and below we’ll explain why.
Our “usability” requirements
1. Superior coffee requirement
First and foremost, we wanted superior coffee. No instant stuff for our delicate palates. Our existing coffee filter just wasn’t cutting it in the flavour department.
2. Low maintenance
The coffee was mediocre at best. Cleaning the old filter machine was a tiresome task, leaving coffee powder all over the sink.
We were drinking mediocre coffee for a lot of effort.
Coffee machine peer analysis
So our requirements for a new coffee machine were fairly clear:
- good coffee
- low maintenance
Brian Donohue, our Senior Coffee Machine Usability Analyst had previously worked as a barista in Melbourne, Australia. Armed with the above requirements, Brian took on the task of putting different coffee machines through their paces by spending a couple of hours examining, disassembling various coffee machines and hassling staff in Brown Thomas.
The clear winner: the Krups Nespresso
The Krups Nespresso (XN2009) was the one we went for and here are some of the reasons why:
- It uses coffee which comes in small single serve capsules: no wastage.
- It has only two buttons, on/off and pour.
- On lifting the handle to insert a new capsule of coffee, it ejects the previously used capsule in the same action.
- All the old capsules are collected in container, no coffee granules all over the sink.
We’re not limited to one type of coffee either. When we buy them online at nespresso.com, we have a choice of 13 types of coffee, including decaf.
Need help choosing your Nespresso coffee capsules?
The main compromise: vendor lock-in
If there is one downside it could be vendor lock-in, a concession one must sometimes be prepared to accept.
In fact, Nespresso actively encourage this by providing an online community called the Nespresso Club.
The benefits of joining are:
To ensure you can always enjoy a perfect espresso, everyday, sign up for an e-mail alert to avoid running out of capsules – based on your consumption habits, we can send you an e-mail alert to notify you when your capsule stock is coming to an end.
The customer experience doesn’t end with you buying the machine, but continues with you engaging with the Nespresso brand as you continue to drink your coffee.
“Blending” the physical coffee machine with a really great online user experience is a very clever marketing strategy for Nespresso, and something that has got us hooked.
Prefer to have your coffee served to you?
Try Dublin Web Designer Eoghan McCabe’s OpenCoffee every two weeks in the Morrisson Hotel, Dublin.