Search engine ranking: keywords, inbound links, etc. What matters and what doesn’t?

April 4, 2007 by Laurence Veale

Screenshot of article discussed below

So how do I get to number 1 in Google?

Outside of Google no one knows exactly, but this Google Search Engine Ranking Factors report may help to demystify the science and art of SEO

Some of the leading SEO experts gave their opinions under the following headings:

  • Keyword Use Factors
  • Page Attributes
  • Site/Domain Attributes
  • Inbound Link Attribute
  • Negative Crawling/Ranking Attributes
  • Google Ranking Questions

Go and have a read at seomoz.org/article/search-ranking-factors

One Comment

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  1. james kingsted - domain inform
    April 16, 2007 at 10:32 pm

    I would say keywords in your domain name, title, and description Meta tags.

    Content on your webpage

    Keywords used in your content

    Words used to link to your site

    Link popularity are can have a major effect. Also how long have you been indexed for I’ve noticed that search engines like you to have been around for a long time.

    And being listed in the DMOZ helps a lot!

    And also the domain name ext.

    Like a me.co.uk is going to get better results in the UK.

    Or me.ca is going to do better in Canada