Why did we start blogging?

Existing publications

We had been publishing (and still do) reports, website audits and even interviews since 2002. Most of the articles are relatively meaty and involved at least a couple of days of research.

We’re on a monthly publishing cycle which ties in with our monthly email newsletter, iCubed, so while we had tonnes of ideas for new articles, we really only had room for one or two a month.

Let’s start a company blog

So, we had tonnes of ideas, yet no outlet for writing on all of them. As subscribers to a wide variety of other blogs, blogging just seemed like a really good idea. It was also a case of if everyone else is blogging it, why don’t we?

Deciding on a tone for the corporate blog

As blogging can be instant, and the fact that we’re a company, we decided we needed some sort of tone or editorial policy, albeit not quite a blogger code of conduct). Our five golden principles, written on the back of a beermat are:

• PONE
• Be positive
• Offer something of value, for free
• If not sure, either ask an editor or sleep on it, don’t publish it immediately
• Have a bit of fun

Highlights from a year of blogging

So a year on, 125 posts later, what are the highlights of our annis bloggilis?

• Colman interviewed on Newstalk radio for his post on the kitchen sink
• Becoming members of the 9 rules network
• A call from a concerned mother who wanted to cancel her son’s Bebo account

How was it for you?

We hope you enjoyed reading at least some of what we had say. Thanks for reading. We very grateful to you, our readers.

If there’s anything you’d like us to talk about over the next year, let us know, and we’ll do our best to oblige.