Following on from Bernie Goldbach’s, Damien Mulley’s and Eoin O’Dell’s lead, here’s the Trocaire ad that has been banned from the commercial Irish airwaves by the Broadcasting Commission of Ireland.

But by forcing it off the airwaves and onto YouTube and blogs, the BCI may actually enable Trocaire’s Lenten campaign to reach an even wider audience that would have been possible on TV and radio. How’s that for irony.

What you can do now: Grab it and blog it.

So, in the meantime, grab the video from YouTube, or the audio (mp3, 370 KB) and spread the word on what is a very worthwhile campaign.

Trocaire and Web 2.0

Trocaire are obviously well equipped to handle the BCI ban, having uploaded the video to YouTube themselves. It’s also clear they already get the power of “Web 2.0″, having recently launched their own social network, the Just World Community.

More on the Trocaire ad from the Irish blogosphere

• Banned Trocaire Ad
• Political Advertising, the BCI, and Trocaire
• That banned Trocaire Ad – Can’t we get it online?
• Irish broadcasting laws don’t apply to t’Internet, though that may change.