Monthly Archives / October 2006

Highlights from the iQ Gurus at our Boot Camp

Phew. Well our iQ Boot Camp has finally wrapped up, at least for 2006. We think the new format — with half day-workshops — and the posh facilities at the Morrison Hotel really made a big difference. And feedback from our attendees makes us confident that this is the format we’ll continue with next year. Another new feature was the iQ Gurus speaker session, which was the last session of the event. I know a lot of people didn’t get a chance to make it to that session, so here’s my highlights of the four talks.

Continue reading

Why primary personas are not your average user

The problem with personas is that they are a deceptively easy concept to grasp. Too many people think they know the technique, but get it wrong, wrong, wrong. They read a bit of Alan Cooper and immediately grasp the power of the technique, but a few of the most essential concepts seem to go straight over many people’s heads.

Continue reading

Google Search Appliance and using the Google Logo

Powered by Google logo

To use the Google logo or not? Most of our clients ask us this question when implementing the Google Search Appliance or it’s little brother, the Google Mini. And what do we tell them?

A lot of the apprehension is from the fear of diluting your own brand. But in fact, you can actually reinforce it by leverging on the trust people feel for Google’s brand.

Continue reading