Monthly Archives / October 2006

Word of mouth marketing and Ireland’s biggest property website

Two things that I took from Daft’s Eamonn Fallon’s talk at last week’s iQ guru session at our bootcamp were the importance of word of mouth marketing and innovation.

Eamonn Fallon, managing director of Daft.ie gave an open and honest talk on the Daft.ie story. Incidentally, Eamonn is speaking at the 2006 it@cork National Technology & Business Conference on Wednesday 29th November. Definitely worth a visit.

Continue reading

Speaking your users’ language with the Google Search Appliance

Ever searched for bar and then bars and seen dramatically different results? What about bars versus pubs?

It’s a real problem with search. How do you get your search engine to speak the same language as all your visitors? Generally not an easy thing to do until the Google Search Appliance came along.

Fresh from the Google Enterprise blog is their latest Tech Tip, Flexible Query Expansion Policies. A bit of a mouthful but what does this mean in practical terms?

Continue reading

Pioneer Investments project published as a Google success story

The Google Enterprise team have selected iQ Content’s work with Pioneer Investments as one of their Enterprise Solution Success Stories. We were very pleased to see the pioneer case study appear on Google’s Enterprise Solutions web site yesterday, especially as Graham from Pioneer had such nice things to say about us and about his new Google search service:

Continue reading