Our recent FREE report, “Online Car Insurance Benchmarking: Measuring the user experience of 20 Irish, UK and US car insurance websites” is hitting the headlines. Find out what all the fuss is about.
Irish car websites out of luck
On UK Car discount, 18/07/2006
Read the article on uk-car-discount.co.uk
Irish car insurance websites below par
On ENN.ie, Tuesday, July 18 2006
Irish car insurance websites not firing on all cylinders
On SiliconRepublic.com, Tuesday, July 18 2006
Read the article on siliconrepublic.com
Study bemoans car insurance websites
In the Irish Examiner, July 19th, 2006
Dublin: Irish car insurance websites are failing to offer consumers genuine value, a study by Dublin firm iQ Content has revealed.
Hibernian Direct scored highest of Irish sites with 67% for ease of use and services provided but on average Irish insurance websites scored 44%. The average US insurance websites scored 68%.
The study found Tesco offers best value for young male drivers, while Quinn Direct was best value for females.
Online car quotes lag
In the Irish Independent, Tuesday July 25th, 2006
Irish car insurance websites are lagging behind their peers in the US and UK, and failing to deliver genuine value to consumers, according to a new iQ Content benchmarking study, which evaluated Ireland’s main car insurance websites.
Hibernian Direct scored highest of the Irish sites with a score of 67pc, and they came in fifth in the overall US/UK/Ireland ranking.
On average, though, Irish insurance websites scored 44pc, well behind the average US insurance website at 68pc. Two Irish sites didn’t even provide and online quote facility.
In terms of value for money, the study found that Tesco offers the best deal for younf male drivers, while Quinn Direct was the best value for female drivers.
Morgan McKeagney, managing director of iQ Content, said
Recent research from Forrester shows that 63pc of online adults expect to buy their next motor policy online.
Irish consumers have shown that they are not influenced solely by price. They want a simple time online
Download the report
You can download the FREE report from the iQ Content website.