At this point almost everyone has come across the shallow promise of CMSs — use them and your content problems will be solved. Most of our clients now realise that, though CMSs play an essential role, it’s training and motivating staff to create good content that matters most of all. Well, in the world of web analytics, it’s a similar story.
Web analytics: only a magic bullet if you invest in people too
July 26, 2006
